Big data, Google and the end of free will

The humanism argument's a bit weak, but the rest is interesting. It ties well into David Brin's "The Transparent Society," which argues that privacy will soon disappear due to impending technological advances:

http://www.ft.com/cms/s/2/50bb4830-6a4c-11e6-ae5b-a7cc5dd5a28c.html