The Impossible Burger Looks, Tastes, and Smells Traditional – But Is Vegan

I wanted to try this meat substitute for myself, so I found a local restaurant that serves it. I have to say, that was a perfectly good burger and I would never have guessed it was vegan. Smell, taste, mouthfeel...all seemed like genuine beef:

https://futurism.com/videos/impossible-burger-traditional-vegan/